Privacy Policy

1. Introduction

Minnesota Home Builders (Minnesota.builders, "we," "us," or "our") operates as an independent online directory of new home builders and new construction homes in Minnesota. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit https://minnesota.builders (the "Site"). Please read this policy carefully. If you do not agree with its terms, please discontinue use of the Site.

2. Information We Collect

We collect information in the following ways:

2.1 Automatically Collected Information

When you visit the Site, we automatically collect certain information through Google Analytics 4 (GA4), including your IP address (anonymized), browser type and version, operating system, referring URLs, pages visited, time spent on pages, and general geographic location (city/region level). This data is used solely to understand how visitors use the Site and to improve its content and structure.

2.2 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. Specifically, Google Analytics places cookies on your device to track aggregate usage patterns. You may control cookie preferences through our cookie consent banner or your browser settings. See Section 5 for more detail.

2.3 Information You Voluntarily Provide

If you contact us via email or a contact form, we collect the information you provide, such as your name, email address, and message content. We do not sell or share this information with third parties except as described in this policy.

3. How We Use Your Information

We use the information we collect to:

• Operate, maintain, and improve the Site and its content
• Analyze traffic patterns and user behavior in aggregate (via Google Analytics)
• Respond to inquiries or communications you send us
• Comply with applicable legal obligations
• Detect and prevent fraudulent or abusive use of the Site

We do not use your information for targeted advertising, and we do not sell personal information to third parties.

4. Third-Party Services

The Site uses the following third-party services that may collect data independently under their own privacy policies:

Minnesota.builders is not responsible for the privacy practices of external websites linked from this Site. We encourage you to review the privacy policies of any third-party site you visit.

5. Cookies

We use the following types of cookies on this Site:

• Essential cookies: Required for the Site to function. Cannot be disabled.
• Analytics cookies: Placed by Google Analytics to measure traffic and usage patterns. These are only activated after you accept cookies via our consent banner.

You may opt out of Google Analytics tracking at any time by using the Google Analytics Opt-out Browser Add-on or by adjusting your cookie preferences via our consent banner. Most browsers also allow you to refuse or delete cookies through their settings.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to know: What personal information we collect and how it is used
• Right to delete: Request deletion of personal information we hold about you
• Right to opt out: Opt out of analytics tracking via our cookie consent banner
• Right to non-discrimination: We will not discriminate against you for exercising any of these rights

Minnesota residents are protected under the Minnesota Consumer Data Privacy Act (MCDPA). California residents have additional rights under the California Consumer Privacy Act (CCPA). To exercise any of these rights, contact us at the address below.

7. Data Retention

We retain analytics data in Google Analytics for 14 months (the default retention period). Contact information submitted via email or forms is retained only as long as necessary to respond to your inquiry, after which it is deleted. We do not maintain a database of user personal information.

8. Children's Privacy

This Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately and we will take steps to delete such information.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the Site after any changes constitutes your acceptance of the updated policy.

10. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at: